Information and trust
Cesasin — Sitio institucional: A clear presence for individuals, families and professionals.
An institutional website that organizes sensitive information and guides access to health services for people and families.
Context and problem
A clinic with no online presence of its own, sensitive information to explain, and three audiences arriving through the same door: people consulting for themselves, families supporting them, and professionals.
When one body of content has to serve all three, it either turns generic or becomes hard to navigate.
How we approached it
We organised information by who it serves and at what moment, so each person reaches what is theirs without wading through content meant for someone else.
We paid particular attention to tone: in healthcare, how things are said is part of the service, not a copy detail.
What is running now
A clear online presence that guides people, families and professionals according to what each one needs.
Access to services is guided, without requiring the visitor to already know how the clinic is organised.