Building trust
Global H&S: An organized, clear and credible institutional presence.
An institutional website that explains professional services clearly and backs up the team's sales conversation.
Context and problem
A consultancy with no online presence of its own. Explaining the services rested entirely on the meeting, and anyone searching for a supplier online simply did not find them.
In consulting, people compare several options before writing. With nothing to show at that moment, the conversation starts at a disadvantage.
How we approached it
We organised services around the problem they solve rather than their technical name, which is how someone outside the field searches.
We treated the institutional presentation as commercial backing: what the team needs to show when asked for references.
What is running now
An organised institutional presence where the scope of each service is clear without interpretation.
The consultancy no longer depends solely on referrals to be found.