Mobility and services
CuyoBus: A clear experience that brings information and actions closer without unnecessary steps.
Organizing a broad transport and services offer and bringing it to mobile, with clear navigation and no unnecessary steps.
Context and problem
The company had no digital presence of its own. Anyone searching online could not find it, and anyone who already knew it had nowhere to see what was on offer without making a phone call.
Usage was going to be mostly from a phone, often on the move. That shaped everything: short information, easy to reach, no long paths.
How we approached it
We first defined what a first-time visitor needs to see, which is different from what a company wants to say about itself.
On that basis we organised the services and kept contact one step away, rather than at the end of the journey.
What is running now
An owned digital presence, built for the phone, with information and contact close to the entry point.
The structure allows new services to be added without redoing navigation.