Sales and management
Central de Aventuras: A channel connecting discovery, information and enquiry.
A travel and experience sales platform: catalogue, choice and booking within a single journey.
Context and problem
Selling trips and experiences meant answering every enquiry by hand: availability, what is included, how to book. The whole process ran through a person.
There is also a difficulty specific to the field: people do not compare price against price, they compare what they will live. If the offer is not understood, the enquiry never arrives.
How we approached it
We designed a sales platform where discovering, comparing and booking are part of one journey, without switching context or having to ask.
We defined what information a person needs in order to decide, so that booking does not depend on a prior enquiry.
What is running now
A travel sales platform with a browsable catalogue, where people can choose and book on their own.
The structure allows new experiences to be added without rebuilding how they are presented.